Posted by Jay Kapadia on

A Digital-Physical Divide?

It’s cool to think that Fisher-Price is now play-testing iPhone accessories instead of the bread-and-butter toys many toddlers grew up on. The sense one gets from the New York Times’ Saturday feature on this trend is how it illustrates the acuteness of the generational divide.

A little disclosure; being a Generation Y-er, your author did have a lot of access to technology from even before he could stand on his own two legs. The time his generation spends in front of screens is a proven fact. But it does not compare to the new generation – at all.

When I was a kid, sure, I played video games. But I also had a collection of toys, my favorites mainly being Hot Wheels toy cars and Lego building blocks. Nowadays, both brands are very much still around, but they’ve changed. Lego has a very successful series of videogames based on other properties, and Hot Wheels cars sync with your iPhone. Seriously.

iNitro Speeders - Mattel


Maybe the next generation of kids will barely touch a real, physical toy. Where does it go from here?

Let us know in the comments if your kids pick up and play with old-school toys at all, or if they’re more consistently in the tech savvy crowd. Better yet, tell us on Facebook or Twitter.

[New York Times, InformationWeek, LEGOCNET. Img via. Mattel]

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